Garrett Yeates

●  About

I started out as a civil engineer.

My undergraduate degree is in civil engineering (Wreck ’Em Tech). I spent my first few years as a consultant and analyst while attending graduate school at Northwestern University (Go Cats!). Then I moved into global marketing strategy, followed by retail marketing at Asurion. In 2015 I started my own agency, and in 2018 I went in-house to lead marketing for consumer brands.

That path is why I work the way I do. I start with the business, not the channel: margin, inventory, the customer, and alignment on what success looks like. Then I build the engine for growth and train the team to get you there.

Garrett Yeates, smiling, standing in a park with autumn trees behind him

Denver, Colorado

What I believe

Performance marketing is not just ads.

Community is earned, not declared.

Every growth plan starts with “what does success look like?”

Experience

The long version

↓  Download resume
2025 – nowFractional CMO & AdvisorConsumer and DTC brands, including Hero Elements
2024 – 25Head of Marketing, Out&Back OutdoorOutdoor retail · 13× revenue in one year
2023 – 24Fractional CMO, Further FoodWellness CPG · rebrand, +50% repeat purchase
2022 – 23Travel and good vibes through Japan and ThailandCareer break
2018 – 22Director, then VP of Marketing, TruewerkDTC workwear · 206% DTC CAGR
2015 – 18Owner, Series N Marketing AgencyIndependent agency
2014 – 15Senior Manager, Retail Marketing Strategy, Asurion
2010 – 14Marketing & Strategy, MWH GlobalAnalyst to Global Marketing & Strategy Manager
2007 – 10Consultant, CH2M Hill & BMCDEngineering consulting

Northwestern University

M.A., Public Policy & Administration

Texas Tech University

B.S., Civil Engineering

Say hello.

© Garrett Yeates · Denver, COLinkedIn ↗